The Avalon Theatre Successfully Raises Money to Fund Digital Transition

FOR IMMEDIATE RELEASE – 8 May 2013, Washington DC. The historic Avalon Theatre has successfully raised the funds needed to complete the theater’s transition to digital projection.

The conversion — a six-figure investment — will take place the week of May 13th. The switch from 35mm to digital projection is required by all theaters in the country this year to meet new requirements by the film industry. The industry will stop printing and shipping 35mm films in late 2013 or early 2014.

The funds for the Avalon’s transition were raised through a combination of individual donations and the proceeds from its Double Anniversary gala event held on April 28, 2013.

“We are lucky that the local community values having a historic, independent theater in the neighborhood, and has generously helped us fund this transition,” said Bill Oberdorfer, Executive Director of the Avalon.

The theater will be replacing its 35mm equipment with Christie digital cinema projectors. Christie is a world leader in digital cinema projection and has been in the commercial projection business since 1929. The Avalon 1 theater, the second biggest movie auditorium in DC with seating for 425, will be outfitted with a 2k Christie CP2220 projector that is
upgradeable to 4k. The projector for the smaller Avalon 2 auditorium will be a Christie Solaria One+. In addition to upgrading the theater’s projection systems, the audio in each theater will be upgraded with new sound processors.

“The digital transition will bring top-of-the-line audio and video quality to the Avalon’s two screens,” said Programming Director Andrew Mencher. “I think our audience will be impressed with how the new changes enhance our programming.”

The theater will go dark from Monday, May 13th – Wednesday, May 15th while the new equipment is installed. The first film to be shown in the new DCP format will be STAR TREK: INTO DARKNESS, which opens at the theater on May 16th.

The transition to digital is just the first of a series of improvements that will be made to the historic theater this year. This summer, installation will begin on an elevator to make the Avalon 2 theater handicapped accessible, along with renovation of the Avalon 2 lobby restrooms. The renovations are expected to be completed by September.